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MM+M DE+I Deciphered eBook
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"MM+M DE+I Deciphered eBook"

The healthcare industry finds itself at a crossroads

As an industry, healthcare has historically been exceptionally mainstream-minded. In contrast with pharma’s specific treatments for specific programs, healthcare organizations have largely refrained from custom-tailoring their offerings to account for stubbornly change-resistant issues around health inequity.

The recent social protests after the death of George Floyd, combined with the ongoing COVID-19 pandemic, exacerbated deep inequities in our healthcare system that have left many with uneven access. Our industry has been touched by the national reckoning with racial injustice to the extent that nearly every facet of marketing is taking a much greater interest in DE&I. MM+M’s DE+I Deciphered summit, held virtually on September 23, 2021, convened a range of stakeholders in several panel sessions to explore how the industry can affect progress in areas from hiring and retention to creative and executive pay.

Open this eBook to read more about:

  • The factors behind the legacy of mistrust by Black Americans of government-led healthcare and clinical trials
  • How the #BlackLivesMatter reckoning has prompted change
  • How unconscious bias plays a outsize part in the lack of inclusiveness in marketing and communications
  • And much more

Offered Free by: Klick Health | Ogilvy Health | Razorfish Health | Spectrum
See All Resources from: Klick Health | Ogilvy Health | Razorfish Health | Spectrum

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