The healthcare ecosystem has changed dramatically in recent years, creating significant shifts in the channels, materials and tactics for connecting
While there has long been a playbook of effective marketing to HCPs, the healthcare ecosystem has changed dramatically in recent years, creating a significant shift in the channels, materials and tactics for connecting. Our eBook explores some of the factors creating this evolution — including younger physicians who favor interactive materials over static blocks of content, NPs and PAs with prescribing and patient volume that rival MDs and the evolution of America’s HCP demographic comprising more women and people of color than ever before.
For anyone interested in influencing this new wave of HCPs, this eBook is chock-full of insights, including:
From effective marketing, to ethnic diversity, to educating via TikTok, the Engaging the HCP eBook offers readers an insider’s look at healthcare’s innovatively evolving ecosystem.
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