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Succeeding at the Point of Care
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"Succeeding at the Point of Care"

A holistic look from telehealthfocused solutions to auditing concerns to marketing spending shifts

Spring has sprung! And with it, our April eBook, in which point of care gets the gold-standard treatment. In this eBook, we investigate everything from telehealth-focused solutions to auditing concerns to marketing spending shifts, plus an incredible infographic with the latest data on marketing spending. Insider intel includes:

  • An investigation into why POC marketers and networks are investing in new solutions even as long-term telehealth adoption remains up-in-the-air 
  • Issues around vaccine access — particularly for those in vulnerable demographics and rural communities, which lack the adequate broadband connection necessary to support video visits 
  • New guidance from the Point of Care Communication Council (PoC3), the industry’s advocacy group, around auditing practices and transparency
  • How COVID-19 may accelerate the trend of pharma brands working directly with online pharmacy/one-stop-shop prescription platforms
  • Recent data from three surveys showing how, why, where and through which channels media is being consumed in the HCP office and hospitals


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