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"Cutting through the confusion on omnichannel: the enterprise experience"

Tuesday, June 18 at 1pm ET

There is so much confusion about the word omnichannel that has resulted in the wrong conversations around how to deliver omnichannel right (right audience, right channel, right message, right time – we’ve heard it all before). It’s time to get real about what omnichannel is, how it works, what we as an industry get wrong and how to get it right. Experts in customer experience, commercialization and the role of omnichannel capabilities will explore topics that include:

• An accurate definition for omnichannel in life sciences
• How these capabilities support customer experiences
• How to address the needs of patients, HCPs and the enterprise

Speakers: 

• Marcos Mendell, EVP, head of innovation & transformation, Real Chemistry 

• April Rivas, Director, omnichannel marketing, Biogen 

For more information, CLICK HERE: https://bit.ly/4ayEBFu

Offered Free by: Real Chemistry
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