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Optimize Targeting With Real World Data
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"Optimize Targeting With Real World Data"

Find an effective solution to the end of cookies and other online behavioral data harnessing techniques that are soon to expire

Recent changes in data privacy are bringing with them seismic changes in healthcare marketing. With web and app-based platforms including Facebook, Apple, Google and Android ending data tracking in the coming year, healthcare marketers can no longer rely on these platforms for patient targeting.  

In this sponsored MM+M eBook, Swoop’s thought leaders explain an effective solution to the end of cookies and other online behavioral data harnessing techniques that are soon to expire: building audiences generated instead from real world health data that’s privacy-safe and de-identified. 

Custom segments that are both refined using machine learning (ML) and artificial intelligence (AI) offer an even better way to target audiences. “With so many targeting approaches being deprecated,” says Swoop president Ron Elwell, “companies should consider the use of privacy-safe real world health data and recognize that a win for consumers isn’t a loss for marketers.”

Swoop’s purpose-built technology helps empower patients to actively participate in their diagnostic and treatment journeys, which benefits brands while furthering health outcomes.

Read more on the value of real world health data by downloading this eBook today. 


Offered Free by: Swoop
See All Resources from: Swoop

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