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5.3.22 Building trusted patient relationships in the digital healthcare era
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"5.3.22 Building trusted patient relationships in the digital healthcare era"

Biopharma is following in the footsteps of companies outside of the healthcare industry, by prioritizing the consumer experience and how they can build sustainable relationships with patients.

Biopharma is following in the footsteps of companies outside of the healthcare industry, by prioritizing the consumer experience and how they can build sustainable relationships with patients. In this endeavor, brands are reinventing their patient engagement strategies to go “beyond the pill,” to be a holistic, platform model. With a deeper understanding of today’s healthcare consumer and a combination of innovative technology and data solutions, companies are realizing significant efficacy and efficiency improvements in their patient engagement initiatives. Join VMS BioMarketing, the leader in patient engagement solutions, for a discussion on proven strategies, best practices and insights on what’s changed in today’s patient engagement environment.

Learning Objectives:

  • Understanding the evolving expectations, needs and wants of today’s healthcare consumer
  • Proven strategies and best practices for highly effective patient engagement
  • Realizing efficiencies of biopharma patient services investment in patient engagement
  • Combining the power of the human connection with the power of technology and data
  • Assessment of solution provider landscape and home health offerings


Offered Free by: VMS BioMarketing
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